Kindred: Harmful gambling revenue down to 3.3% in Q1 2022

Kindred has reported a harmful gambling revenue share of 3.3% in Q1 2022 thanks to ‘increased focus on improving and optimizing intervention measures’.
Image: Kindred

Kindred Group has reported that its harmful gambling revenue share has decreased by 0.6% year-over-year in the first quarter of 2022 to 3.3% thanks to ‘increased focus on improving and optimizing intervention measures’.

The gambling group also stated that it has entered into a collaboration with RecoverMe, an app that supports users in regaining control of their gambling habits, offering the service for free to users in the US and UK initially.

In Q1 2022, Kindred’s global share of gross winnings revenue from high-risk players decreased to 3.3% (Q1 2021: 3.9%) with an 83.1% improvement effect after interventions.

The group notes this drop was due to seasonal changes, with Q1 historically seeing lower harmful gambling revenue shares YoY and due to ‘an optimized process for manual interventions towards high-risk customers’.

An effect of this optimized process has been fewer customers being re-detected following interventions, resulting in more sustainable gambling behavior.

“We started 2022 with a focus on targeted deliveries,” commented Henrik Tjärnström, CEO of Kindred Group.

“Our team has specifically focused on optimizing our manual interventions further, resulting in a higher percentage of customers showing healthier gambling behavior after they have been detected and contacted by our responsible gambling team.”

Kindred also updated the improvement effect metric after interventions during Q1, as it now includes behavioral indicators, making it more in line with its detection system, PS-EDS.

The firm has maintained its ‘cautious approach’ to younger gamblers as well since they are at higher risk of harmful gambling and addictive tendencies. This has led to a larger decrease in the percentage of harmful revenue from this age group. 

As previously mentioned, Kindred has entered into a collaboration with RecoverMe, an app that helps users regain control of their gambling habits. The group is offering the app to its customers for free, beginning in the US and the UK.

“Only 8% of individuals with problem gambling seek help due to the stigma associated with the addiction, inaccessibility, and lack of awareness of treatment options,” stated Tejus Patel, Junior Doctor at King’s College Hospital NHS Foundation Trust and Co-Founder of RecoverMe.

“RecoverMe’s partnership with Kindred is a vital lifeline in helping us provide care to those that need it most. We believe passionately that collaboration with organizations like Kindred will help us reach those that need support and historically have been individuals who are difficult to reach and access therapy.”

Tjärnström added: “I am very proud that we have entered the collaboration with the team behind the RecoverMe app, ensuring we can offer this service for free to all our customers in the UK and the US.

“We are also sponsoring additional PhD programs on addiction studies, enabling these students to study and work full-time in academia. Our focus right now is to continue to increase efficiency and speed in engaging with detected customers as early intervention is critical in preventing harmful behavior.”

Kindred’s harmful gambling revenue share report and its collaboration with RecoverMe are aligned with the group’s commitment to reach 0% revenue from harmful gambling by 2023.