Digital sports media firm Playmaker Capital Inc has appointed Sara Slane and Mark Harrison to its board of directors, strengthening and complementing the board’s areas of expertise.
Slane brings a deep understanding of the North American gaming industry to the board as the Founder of Slane Advisory – a consultancy focused on advising gaming, media, and sports industry stakeholders.
She is also the former Senior Vice President of Public Affairs at the American Gaming Association (AGA), helping enhance the gaming industry’s reputation and overturn PASPA.
Harrison will bring sponsorship and marketing industry knowledge to the board, as he is the Founder of T1 Agency – a full-stack sponsorship agency that elevates brands through strategic partnerships, creative activations, and effective amplification – and SponsorshipX – a global community of sponsorship and marketing focused practitioners.
“Being able to add two people of the caliber of Sara and Mark is a big step forward for Playmaker”, commented Jordan Gnat, Playmaker CEO.
“I have known Sara for many years and have witnessed how effective she has been in providing guidance and leadership to the gaming and sports industries. Mark’s reputation is second to none. We have been looking to add a senior executive in the marketing and partnership industry to our Board, and Mark fits that perfectly.
“Sara and Mark have distinct experiences that are relevant to our core business model, and they will both serve as incredibly important and complementary additions to the current composition of our Board.”
As well as being the founder of Slane Advisory and previously serving as SVP of Public Affairs at the AGA, Slane has also conducted numerous US team market access and sponsorship deals and currently serves as a board member of Delaware North and a board observer to GeoComply.
Alongside T1 Agency and SponsorshipX, Harrison is also the founder of Mh3 Collective, an organization focused on empowering people, promoting social and racial equity, and removing barriers to education, among other initiatives. He also founded the Black Talent Initiative in 2020 to facilitate opportunities for professional Black talent.
Harrison’s other roles include being Board Chair at Big Brothers Big Sisters of Toronto, a Fundraising Campaign Cabinet Member at CAMH Foundation, and an advisor to several ventures including the Crankworx World Tour, Riff, and NFL Canada.
Earlier this month, Playmaker Capital appointed Adam Seaborn as its new Head of Partnerships for North America.