Digital sports media company Playmaker Capital Inc has appointed Adam Seaborn as its new Head of Partnerships for North America.
Seaborn will lead Playmaker’s partnerships with corporate advertisers and agencies across North America with his efforts producing expanded opportunities for direct campaign deals with brands across the region.
Moreover, he will oversee the integrated sales efforts for the media firm’s multi-channel portfolio of digital sports media assets including Yardbarker.com, Morning Bark, Bolavip US, Daily Faceoff and The Nation Network’s portfolio of team community sites such as Oilersnation.
As Playmaker continues to grow its North American presence, Seaborn will play a key role in connecting brands to the firm’s audience of sports fans.
Commenting on Seaborn’s appointment, Jordan Gnat, Playmaker CEO, said: “Playmaker is a family comprised of the best people. Adam brings a level of passion to the work he does and the subject of sports that is very authentic and engaging.
“He is not just connected in the media industry, he is part of the media industry and we are excited to have him bring that expertise, passion, and enthusiasm to our team.”
Seaborn has a deep understanding of the North American sports media industry and is a trusted source on the emerging sports betting industry.
He most recently served as Director of Sales and Media Operations at Kingstar Media, a Canadian performance marketing agency with a focus on media buying and strategy for direct-to-consumer brands across North America, and has held progressively senior roles in multi-platform media sales at Bell Media.