Venture capital firm Yolo Investments has completed an equity investment in igaming retention and player reactivation company Enteractive for a non-controlling interest equity stake in the firm.
Enteractive drives player reactivation for igaming operators through custom-made tech and personal human interaction, engaging with players in one-to-one conversations.
With the total investment amounting to several million euros, the purpose of the funding is to further boost Enteractive’s global scale pace and capability, specifically in the US, Latin American, and Asian markets. Last year, the firm announced plans to expand its global presence into the US.
Mikael Hansson, Founder & CEO of Enteractive, commented: “We’re super excited about Yolo Investments joining the Enteractive family.
“Tim and his team have done a great job in challenging conventional thinking and pushing the industry forward with new ideas and a good portion of enthusiasm. We believe that we can further accelerate our already strong growth with their added knowledge and strong network.”
Founded by entrepreneur Tim Heath – who has experience in gaming, fintech, and blockchain – Yolo Investment’s goal is ‘to leverage its expertise and network to supercharge the development of high growth companies’.
Heath added: “We love businesses which find creative ways to add value for their partners, and that’s why Enteractive is such a natural fit for the Yolo Investments network.
“Retention and reactivation are challenges facing many of the companies we’ve already invested in, and we see significant opportunities to build synergies and help Enteractive develop into a global industry leader across many more markets.”
