Enteractive to set up shop in the US in 2022

Enteractive, a company specializing in player reactivation and retention, is extending its global presence by setting up shop in the United States in 2022.
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Enteractive, a company specializing in player reactivation and retention for the igaming industry, is extending its global presence by setting up shop in the United States in 2022.

Attending SBC Summit North America, Enteractive’s Chief Business Officer, Andrew Foster, said: “With all the costs for igaming brands setting up operations in the US and acquiring a strong player base, it will be crucial for operators to avoid churn and keep the players enjoying the entertainment.

“Retention is an area that currently lacks a robust solution in the US igaming sector, and Enteractive plans to fill that void with our revenue-generating services to bring active players back to the screen.”

Enteractive is looking to use its experience in the field of player retention and activation from the European market over the past decade to help US igaming operators generate loyalty, retention, and ‘extra revenues from reviving lapsed accounts to be active players once more’ by ‘going beyond the digital CRM offerings to engage with customers on a one-to-one basis’.

Enteractive CEO and Founder, Mikael Hansson added: “We’re extremely excited about the opportunity in the US having already secured our New Jersey license in 2021. So we are hitting the ground running and bringing our unique retention services to both existing American operators, as well as European brands also jumping the pond.”

Enteractive currently works with operator clients in markets around the globe, including Canada and the US, Peru and Brazil, Europe and Asia.

Earlier this month, Enteractive’s Andrew Foster spoke to SBC Americas about why the US operators that place a greater emphasis on retention will be more likely to succeed in the long run.