Rush Street Interactive Inc (RSI) has signed sports radio icon Mike Francesa as a brand ambassador to BetRivers and PlaySugarHouse.
Francesa will provide exclusive network and social media content for RSI-operated websites BetRivers.com and PlaySugarHouse.com, hosting a twice-weekly podcast series and a series of digital videos that will appear on BetRivers and PlaySugarHouse’s various platforms.
The broadcasting legend will also appear at select sporting events, creating special “on the scene” videos for sports betting fans.
Commenting on his brand ambassador role, Francesa said: “I’m eager to begin a partnership with RSI.
“Joining the BetRivers team will allow me to share my passion for sports in a variety of new ways while at the same time providing valuable sports betting advice to fans in New York and in BetRivers and PlaySugarHouse markets throughout the country.”
Francesa has spent over 30 years on New York sports radio, co-hosting the popular Mike and the Mad Dog program on WFAN, as well as his Mike’s On program.
He is widely recognized as one of the best sports talk show hosts in radio history but has also spent over a decade on network television at CBS Sports working as a studio analyst.
“We are thrilled to have Mike Francesa, the radio ‘King of New York’, join our BetRivers family of Brand Ambassadors,” added Richard Schwartz, CEO of RSI.
“He is an icon in sports radio. We know our players will love his passionate personality and knowledge of sports which will make their betting experience on our platforms that much greater.”
Earlier this month, RSI also signed former Chicago Bulls basketball star Joakim Noah as a brand ambassador.