DraftKings has announced it will launch a live broadcast programming schedule for this weekend’s Men’s College Basketball Tournament bracket reveal.
Leveraging its growing media portfolio, the firm will broadcast via its YouTube channel and Vegas Sports Information Network (VSiN) on Sunday evening to deliver ‘comprehensive analysis’ of the opening betting lines for this year’s Men’s College Basketball Tournament alongside real-time analysis and breaking news.
“As viewers turn their eyes to the college hoops postseason, DraftKings will deliver new content catering to the skin-in-the-game fan,” said Brian Angiolet, DraftKings Chief Media Officer. “We’ve assembled a diverse lineup of sports personalities and voices to engage customers and provide a unique perspective on the bracket.”
The three-part live broadcast will begin with ‘Line Drop: The Bracket presented by KFC’, running from 6pm-7pm ET on DraftKings’ YouTube channel and VSiN, which will ‘provide fans with a first look at the opening lines set by the DraftKings trading team’. It will be hosted by Jessie Coffield and Julian Edlow and break down the brackets and reveal best practices for betting.
Secondly, the stream will continue from 7pm-8pm exclusively on the DraftKings YouTube channel and will provide a more in-depth analysis on the Men’s College Basketball bracket. Additionally, Kate Fagan and Jessica Smetana will preview the Women’s College Basketball Tournament, including players to watch and key storylines.
Finally, running simultaneously to the DraftKings program, VSiN will transition to ‘Tournament Betting Breakdown’, showcasing its database of tournament trends to help fans fill out their 2022 brackets. Using exclusive betting data, the show will identify the tournament favorites and spot early upset victims.