Rush Street Interactive (RSI) Inc has signed former Chicago Bulls basketball star Joakim Noah to an exclusive brand and content deal with BetRivers and PlaySugarHouse.
As a brand ambassador, Noah will provide BetRivers with exclusive content, including weekly videos covering topics from basketball reactions to commentary on his life and charitable efforts.
Noah will also be seen on various media outlets and at multiple BetRivers’ locations, giving interviews and creating “on the scene” videos for fans. He will also take part in a marketing campaign for BetRivers across television, radio, and billboard ads.
Commenting on the deal, Noah said: “Joining with BetRivers to create content for Chicago and beyond is a great way to connect with fans and to spread the word about Noah’s Arc Foundation and the positive impact we can have on the city’s youth.
“I look forward to joining the team to enhance the betting experience while sharing my passion for basketball.”
Alongside his mother, Cécilia Rodhe, Noah created Noah’s Arc Foundation in 2010, which uses sports and art to provide children with the opportunity to create positive change within themselves and their community.
Richard Schwartz, CEO of RSI, added: “We are thrilled to have a former Chicago Bull join our BetRivers family. Joakim Noah will bring his love, passion, and knowledge of basketball to help create a more engaging betting experience for our players.”
Earlier this year, RSI signed former professional baseball manager and player Bobby Valentine as a brand ambassador.
