Sportradar has announced a partnership with Bowl Season that will make the sports technology company an official partner of the organization, starting with the 2022-23 season.
As part of the agreement, Sportradar will be an advisor to Bowl Season as the organization analyzes the best way to enter the sports betting space thoughtfully and responsibly, alongside identifying commercial opportunities.
Through the deal, the sports tech firm will also sponsor the Bowl Season’s Annual Meeting, educating its membership on the ever-changing sports wagering world, as well as the opportunity to expand the scope to include Sportradar’s Integrity Services.
“Millions of sports fans look forward to Bowl Season each year. We see untapped potential in the collegiate sports space, and this multi-faceted partnership will help the organization enhance an already exciting experience for their fans and reach a broader audience,” commented Ed Blonk, Sportradar’s Chief Commercial Officer.
Sportradar’s new partnership with Bowl Season builds upon its efforts to bolster its college sports offering for its partners and customers. Last year, the sports tech firm acquired Synergy Sports, a coaching, scouting, and analytics platform in collegiate sports.
Bowl Season’s Executive Director, Nick Carparelli, added: “Sportradar’s expertise in creating immersive experiences for sports fans is a perfect fit for Bowl Season.
“Sportradar will be a great resource to Bowl Season, playing a major role at our Annual Meeting this coming spring and educating our membership on their wide array of services. We’re thrilled to partner with Sportradar and look forward to working with them.”
Earlier this month, Brandt Iden, Head of Government Affairs at Sportradar, shared his views on how states that originally legalized sports betting at the retail level only are now starting to reverse course to include mobile/online wagering.