WagerWire is diversifying its offerings with a partnership with a fantasy sports operator.
The sports wager platform has launched the first-ever daily fantasy sports pick’em trading marketplace in partnership with RealTime Fantasy Sports. The deal makes RealTime the first fantasy sports operator to provide users with the ability to buy and sell active fantasy pick’em contest entries. WagerWire and RealTime have gone live with the offering in 27 states. The District of Columbia has also emerged as a market for the capability.
“The success of our launch with RealTime Fantasy Sports is proof that fantasy players and sports bettors are both searching for this functionality in their gaming experience,” said WagerWire CEO Zach Doctor. “This implementation is particularly exciting for RealTime’s users because it provides a live gaming solution to buy and sell action on the marketplace after pre-match entries and contests close once games begin. This is only the beginning of making every gaming asset tradeable.”
The launch of the DFS marketplace has already been well-received by users. The marketplace, which is designed to allow users to profit, hedge, or relinquish action on DFS contests, has correlated to increased on-site time and has already surpassed its sports betting transactions.
WagerWire and RealTime will also work together to deliver daily content and media.
The DFS marketplace builds on recent efforts by WagerWire to expand its reach.
Last year, the company reached an agreement with Red Rock Resorts to bring WagerWire’s sports betting marketplace to Station Casino’s online platform, STN Play.
WagerWire also partnered with Betr Picks to integrate its technology into the fantasy sports operator. Betr Picks, co-owned and co-founded by MMA athlete and social media personality Jake Paul, is also a media partner of WagerWire. In 2023, Betr raised $35 million, valuing it at roughly $300 million.