FanDuel has announced it has intensified its efforts to promote responsible gambling to mark Problem Gambling Awareness Month (PGAM), with a $100,000 donation made to the National Council on Problem Gambling (NCPG).
Reaffirming its commitment to responsible gambling, the Flutter-owned firm will launch a new advertising campaign titled ‘The System’ that will promote safer betting.
The new multi-media campaign will air on a signature television spot beginning during PGAM and will continue to air throughout the year with ‘significant media investment’.
In the advertisement, a friend seeks to find the secret to a winning betting system. Rather than “road dogs” or “bird mascots,” he learns the winning system is the one that keeps sports betting fun, utilizing FanDuel’s safer gambling tools.
FanDuel offers players deposit, wager, and time limits when it comes to limiting their gambling activities. The TV advert will aim to promote their existence.
Furthermore, the sports media personality Craig Carton will contribute to FanDuel’s PGAM efforts by talking to employees and customers about his personal experiences with gambling and how they can help others to manage their play.
Using his personal experiences, Carton will attempt to reduce the number of players chasing losses, instead encouraging safer betting used for fun.
“We’re fully committed at FanDuel to developing useful tools and programs that make a difference in responsible gaming,” said Adam Warrington, Vice President of Responsible Gaming, FanDuel Group.
“Our new ad campaign and Craig Carton’s content aim to bring an important spotlight to our player control tools that help customers keep sports betting fun and entertaining.”
The $100,000 donation to the NCPG is designed to help the organization ‘advocate for programs and services to assist people and families affected by problem gambling’.
“The Play Well tools offer a common-sense, non-stigmatizing approach to responsible play and problem gambling prevention. This critical initiative not only offers vital consumer protections but actively encourages customers to use these tools regularly,” added National Council on Problem Gambling Executive Director Keith Whyte.
“We applaud FanDuel Group for taking meaningful steps, during Problem Gambling Awareness Month and all year long, to promote responsible gambling and address problem gambling nationwide.”