FanDuel Group has partnered with Incentive Games, an independent provider of free-to-play sports and casino games, to help with its launch in the North American market.
The agreement will see Incentive provide FanDuel with a bespoke Daily Free Game (DFG) that will help the firm’s online casino with its acquisition, retention, and reactivation.
John Gordon, CEO of Incentive, said: “We have taken our time to choose the best partner for us in the US. It was clear from the first meeting that FanDuel was that partner. They have a great culture, and we believe in their vision for the product. We are delighted to be working with the FanDuel brand and company, and we hope this is the start of things to come.”
“Free-to-play games are a powerful tool when it comes to acquiring players and reducing churn, and our games will allow FanDuel to stand out from their rivals in a hugely competitive market.”
The free-to-play game will be available in states where FanDuel offers its online casino products with prizes customized for each player.
Andrew Gradwell, VP of iGaming Product for FanDuel Group, added: “We are always looking for ways to offer more engaging ways to deliver value to our players, and we believe Incentive’s daily free game mechanic will allow us to excel in this area.”
Earlier this week, FanDuel entered into an exclusive content-focused partnership with Boardroom, the sports business media network of NBA star Kevin Durant and Rich Kleiman.