Daily Racing Form, a provider of data and editorial to horse racing and sports enthusiasts in North America, and online and mobile wagering platform DRF Bets, will launch a new online and mobile sports website.
The DRF Sports portal will use a localized approach to content, featuring sports betting stats, insights and analysis on all major professional US sports, as well as college football and basketball.
DRF also plans to launch a free-to-play sports app giving sports fans the chance to win cash and other prizes by making predictions on sporting events. Later this year, it expects to release online and mobile sports betting on a state-by-state basis.
DRF is part of Sport Information Group, a New York-based B2B and B2C global omnichannel sports, technology, digital, media and wagering business, which recently merged with Affinity Gaming to create Affinity Interactive
Itay Fisher, CEO of Sports Information Group, noted: “We are passionate about continuing to grow our sports business and focused on executing our ambitious plans to deliver a world-class, digital sports betting product to sports fans across the US.
“DRF has always provided the best handicapping, analytics and news content to horse racing enthusiasts using data-driven insights, and now we have expanded our offerings online and on mobile with the launch of DRF Sports.
“Our vision is to replicate the successful business model we have built within the racing community to provide unique betting content alongside a best-in-class sportsbook that will position us to ultimately take bets from every state.”
James Zenni, Chairman of Affinity Interactive, added: “Today’s announcement is the first of many exciting developments currently in the pipeline across the growing Affinity Interactive platform.
“Creating DRF Sports is a significant milestone for us and our loyal sports enthusiasts, who will now be able to access exclusive up-to-date sports betting information on all major US sports online and from their phones.”
