SCCG Management has agreed to a partnership with Australia-based company Odds AI to help it grow within the North American sports wagering markets by providing investment, business development, and strategic advisory services.
Using advanced machine learning, Odds AI says it has been able to create a “sophisticated and cutting-edge” odds-making process, producing accurate micro-markets ready for sportsbook integration.
The company’s strength in project management, marketing, machine learning, mathematics, data analytics, and back-end technology, allows it to scale its offerings for unique betting markets, as well as the sports and leagues covered.
Jack Atkinson, CEO of Odds AI, stated: “Odds AI is delighted to be partnering with SCCG. Scaling our current offering and distributing our imminent product roadmap is our major focus and clearly, SCCG’s expertise in accelerating and facilitating business development progress will help us grow rapidly and substantially increase revenues.”
Odds AI aims to ensure its customers a seamless integration, in multiple formats, as well as efficient bet settlement services. Most of its bet settlement will be automated via multiple reliable APIs.
The company claims its unique micro-markets are “highly engaging, integration-ready, validated for accuracy, and primed to deliver significant value to customers – playing an important role in enhancing the end user’s betting experience”.
SCCG Management CEO and Founder Stephen Crystal commented: “The need for powerful, accurate and scalable automation in sports wagering operations will be the central tool enabling micro markets and in-play betting, in a risk-managed, cost-effective manner.
“AI and machine learning are the means by which we will achieve the high-value growth consumers will demand from the sports wagering industry in the years soon to come.”
Initially, Odds AI plans to boost football betting through “enriching betting possibilities” before turning its attention to new sports and introducing micro-markets to sports and markets in the US.
Atkinson added: “North America is a critical part of our expansion plan which makes SCCG’s value-add even more significant when we look to expand beyond European football and into clever micro markets for US sports. SCCG helping fuel Odds AI’s growth is an exciting and important step in advance of our Series A round.”