Penn Interactive to use Genius Sports’ official data for Barstool Sportsbook

Image source: Shutterstock

Genius Sports Limited will provide official data and fan engagement solutions for Penn Interactive‘s Barstool Sportsbook as part of a new long-term partnership forged between the two parties this week.

Penn Interactive currently operates online Barstool Sportsbooks across nine US states, including Pennsylvania, Michigan, Illinois and New Jersey. Genius Sports will provide Barstool Sportsbook with its official data, including access to select official sports data from the US and international sports leagues. 

The agreement includes NASCAR’s full suite of official data-powered in-race betting markets, as well as access to the NFL’s real-time statistics, proprietary Next Gen Stats and official sports betting data feed. 

Genius Sports will also provide Barstool Sportsbook with its global official sports data portfolio from other top tier leagues, including the English Premier League, Liga MX, Argentine and Colombian soccer.

Jon Kaplowitz, Head of Penn Interactive, commented: “Delivering official data to our growing, loyal audience will provide tremendous wagering opportunities for our users. We also look forward to reaching sports fans who may not yet have experienced the Barstool Sportsbook through access to marketing inventory on NFL digital properties from Genius Sports.”

Genius CEO Mark Locke added: “Our partnership with Penn Interactive will provide one of the fastest-growing and most innovative sports betting brands with unique content across the whole player experience. 

“Barstool Sports is uniquely positioned in the US market, appealing to a dynamic and passionate fan base. With Genius’ official sports data, next-generation marketing and fan engagement solutions, we look forward to supporting Barstool Sportsbook’s US expansion.”