FanDuel Group is planning to open a sportsbook lounge inside the United Center, Chicago’s most iconic arena, pending necessary approvals being obtained, including from the Illinois Gaming Board.
To be located adjacent to the United Center atrium, plans for the two-story FanDuel Sportsbook include “state-of-the-art viewing and sports wagering technology” and a full-service team providing a personalized customer experience.
Howard Pizer, Executive Vice President and CEO of United Center Joint Venture, stated: “As an industry leader in sports betting with a large and loyal existing customer base, FanDuel has a proven track record of innovation and excellence making them the perfect partner in developing the sportsbook at the United Center.
“It is designed to give sports fans a brand new, fully immersive sportsbook lounge experience unlike any other.”
While awaiting approval from the Illinois Gaming Board, the United Center and FanDuel will create a non-wagering space adjacent to the arena’s atrium that will have the sportsbook’s branding and allow fans to watch live sports action while attending events.
Amy Howe, CEO of FanDuel Group, added: “Chicago sports fans are some of the most loyal and passionate in the world and plans for our sportsbook lounge inside the United Center reflect their excitement.
“Our team has a track record of delivering incredible retail locations for fans, and we can’t wait to make this sportsbook lounge the premier destination for Chicago sports fans and a place where they can fully experience the FanDuel brand.”
Back in January, FanDuel announced a multi-year partnership with the Buffalo Bills, which has seen it become an official mobile sports betting partner of the NFL franchise.