FanDuel Group has announced a multi-year partnership with the Buffalo Bills, where it will become an official mobile sports betting partner of the NFL franchise.
The operator will gain access to several media assets, including TV and radio spots, in-game signage and activations at Highmark Stadium, and usage of official Bills marks and logos.
FanDuel will also be the presenting sponsor of the Buffalo Bills-themed Podcast, Bills by the Numbers, hosted by Steve Tasker and Chris Brown, discussing team updates and key fantasy matchups.
Mike Raffensperger, CMO of FanDuel Group, commented: “The Bills take pride in being a culture that is built on genuine connection with their fans, and we are absurdly fan-focused at FanDuel, making this a natural collaboration.
“As we prepare to bring America’s #1 sportsbook to New York state, we will collaborate with the Bills to bring unique content and experiences to one of the most loyal fanbases in sports.”
FanDuel is also one of the first four out of nine operators approved by the New York State Gaming Commission to begin accepting and processing mobile sports betting in the Empire State from January 8, 2022, at 9am EST.
Dan Misko, Pegula Sports & Entertainment Sr Vice President of Business Development, added: “FanDuel has built a strong reputation as a premier sports betting destination for sports fans. The ways they reach people through engaging and entertaining content is innovative and aligns with how we think about connecting with our fans.
“We’re very excited for all this partnership will offer our valued fans throughout the state of New York as part of their gameday experience and look forward to working with FanDuel for many years to come.”