Kambi has announced a long-term partnership with NorthStar Gaming Inc that will see the sports betting services provider supply its online sportsbook to the Canadian operator.
Through the collaboration with Kambi, NorthStar Gaming will be able to deliver “a high-quality entertainment and betting experience” to its customers, kicking off with Ontario’s regulated online gaming and sports betting market later this year.
Michael Moskowitz, CEO and Founding Partner of NorthStar Gaming, commented: “Kambi’s data-driven sportsbook and flexible technology, along with our proprietary UX approach, will give us access to the market’s most innovative and differentiated sportsbook experience.
“With valued partners like Kambi, our best-in-class online casino and local sportsbook brand will provide consumers with an engaging and frictionless experience.”
As Canadian Gaming Association supporters, both Kambi and NorthStar Gaming are committed to the sustainable and responsible growth of the Canadian sports betting market.
Kristian Nylén, CEO and Co-Founder of Kambi, added: “Our partnership with NorthStar Gaming marks an important strategic milestone for Kambi as we expand into Canada’s sports betting market.
“NorthStar Gaming is on a mission to create the most engaging online gaming and sports betting product in Canada. Thanks to our premium technology and service offering, NorthStar Gaming will be able to deliver a bespoke online sports betting experience to Canadian players and we are excited about the pending launch in Ontario and additional provinces.”
In December, Kambi’s Senior Director-Sales for North America, David Bretnitz, spoke to SBC Americas, reflecting on the milestones of 2021 and what lies ahead in 2022.