Operators mobilize for sports betting in Louisiana

Paysafe has announced its expansion into the Louisiana and Oregon sports betting markets, powering payments and affiliate programs for multiple mobile sportsbooks.
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Mobile sports betting is legal in Louisiana as of today, with the major operator brands planning to service the Pelican State immediately. 

Barstool, BetMGM, BetRivers, Caesars Sportsbook, DraftKings, FanDuel and WynnBet have all prepared to launch this morning as Louisiana becomes the latest state to join the mobile sportsbook revolution. 

“Launching our Caesars Sportsbook app on the first day mobile sports wagering goes live in Louisiana is a big moment for our legacy in the state,” said Eric Hession, Co-President of Caesars Digital. 

“Louisiana sports fans have shown us their passion for sports betting every day since the opening of our Caesars Sportsbook locations at Harrah’s New Orleans and Horseshoe Bossier City. Our mobile app is ready to bring fans closer to the sports they love while offering the very best in rewards.”

Adam Greenblatt, BetMGM CEO, added: “We’re thrilled that the BetMGM Sportsbook is one of the first mobile sports betting apps to launch in Louisiana, just in time for this weekend’s NFL playoffs.

“We know that many Louisianians visit our retail sportsbooks in Mississippi, and we’re pleased to provide another betting option that rewards customers with one­-of-a-kind experiences not available on any other platform.”

The launch of mobile sports betting ahead of this weekend’s Conference Championships means that operators have been hitting the sign-up bonuses hard on the first weekend with deposit matches of up to $1,500. 

“We are thrilled to welcome Louisiana and its avid sports fans to the growing Rush Street Interactive and BetRivers communities,” remarked Richard Schwartz, Chief Executive Officer of RSI

“At RSI, the player comes first, and we are committed to offering an unparalleled user experience – from our innovative, easy-to-use gaming platform to our relentless focus on responsive customer service. 

“Sports betting is coming to Louisiana just in time for the NFL Conference Championships and Super Bowl, as well as in the heat of the college basketball season. We encourage fans in the Pelican State to join the fun now at BetRivers.”

Jay Snowden, President and CEO of Penn National, commented: “We are thrilled to be launching our Barstool Sportsbook online sports betting product in Louisiana, which will provide our retail casino customers and mychoice loyalty program members another exciting way to enjoy our unique entertainment offerings.

“Louisiana marks the twelfth state where we operate the Barstool Sportsbook mobile app, and as in the other states, I’m confident that customers will enjoy engaging with Dave Portnoy, Dan ‘Big Cat’ Katz and other Barstool fan favorites, and we’re offering a number of promotional wagers on the app to help celebrate the launch.”

“I want to thank the LGCB and their staff for their time and effort in reviewing and approving our application. We look forward to adding Louisiana to our portfolio of states where we operate online sports betting as we continue our company’s evolution into the leading omni-channel provider of retail and online gaming, live racing and sports betting entertainment.”

It’s not just the operators that have been busy launching services in Louisiana though, so have suppliers to the industry. 

Gambling.com announced yesterday that it can provide marketing services in the state, while Mediatroopers is also following suit.

Sam Segal, MediaTroopers CEO, stated: “Here at MediaTroopers, we are incredibly excited to have been given this amazing opportunity to provide our high-quality services and expertise to the legalized betting market in Louisiana. We are already operational in several states where online gambling is legal and regulated, including Louisiana’s neighboring state Mississippi.

“Also, after our incredibly successful launch in New York earlier this month, we are looking forward to working in the state of Louisiana and bringing its residents more excitement with safe and responsible mobile betting. Adding Louisiana to our extensive portfolio is an inspiring achievement, therefore allowing us to reach new audiences in the south of the US.”