The card service arm of Alliance Data Systems Corporation, a global provider of data-driven marketing and loyalty solutions, has signed a long-term agreement to continue providing co-brand credit card services for Caesars Entertainment Corporation

The renewal agreement builds upon last year’s rebrand of the Caesars Rewards Visa co-brand credit card to align with the Caesars Rewards loyalty program, and one of the largest customer loyalty schemes of its kind in the industry. The partnership will expand the  program with on-site credit card issuance and online gaming capabilities. 

Alliance Data and Caesars will also continue to provide on-site and online solutions to enhance cardmember acquisition and engagement. Currently, select Caesars’ properties offer instant card issuance capabilities – with plans to expand this capability across the Caesars’ enterprise. 

Guests can begin using their Caesars Rewards Visa card immediately during their visit at a Caesars resort and further card member integration is expected in the growing online gaming space, an initiative that Caesars began last year.

“At Caesars, we provide our guests with an exceptional experience through our leading gaming, hospitality, dining and entertainment offerings,” said Mostafa Boutajrit, the firm’s Vice President of Loyalty. “Alliance Data’s proven expertise in data-driven loyalty marketing programs enables our guests to make the most of their experience with Caesars, while contributing to our growth and expansion goals.”

“We are excited to continue our partnership with Caesars as we enhance the customer experience and drive further loyalty for the brand,” said Deb Decker, senior vice president and chief client officer of Alliance Data’s card services business. “We look forward to expanding our innovative offerings alongside Caesars and providing guests with all of the valuable benefits that come with being a loyal Caesars Rewards Visa cardmember.”