Caesars Entertainment Inc has accepted its first sports wagers in New York state following the launch of its online and mobile sports betting app, Caesars Sportsbook, in the Empire State last Saturday.
Caesars was named as one of the first four out of nine operators to receive a license for mobile sports wagering operations in the state by the New York State Gaming Commission last week, with the other three being DraftKings, FanDuel, and Rush Street Interactive.
Speaking on the Caesars Sportsbook launch in New York state, Chris Holdren, Co-President of Caesars Digital, said: “Today is a historic day for not only Caesars Sportsbook, but for the entire state of New York.
“We’re ready to treat sports fans across the state of New York like royalty through our Caesars Sportsbook app as we welcome them into the Caesars Empire, extend our already established roots and continue to build partnerships that benefit our bettors.”
Caesars also launched its customer loyalty program, Caesars Rewards, in New York, allowing bettors to earn Tier Credits and Reward Credits with every wager, that can be used to unlock experiences within its portfolio of properties and partnerships.
In the Empire State specifically, bettors can enjoy VIP experiences with the New York Knicks and New York Rangers thanks to partnerships with Madison Square Garden and MSG Networks.