Sportsbook supplier Betby has agreed to a deal with Hero Gaming that will see the operator roll out the supplier’s complete solution across various key territories in Latin America and worldwide.
Hero Gaming’s brands of Simple Casino and Boom Casino will push Betby’s products in Brazil, Japan, and India after being awarded access to the supplier’s end-to-end, AI-driven sportsbook solution, with markets on over 900,000 live events a year, as well as its Betby.Games range of esports titles.
Chris Nikolopoulos, Chief Commercial Officer at Betby, said: “We’re delighted to enter this agreement with Hero Gaming, one of the industry’s most exciting operators whose passion for creating great betting experiences is clear to see, and we look forward to rolling out our full solution with them.”
Sam Brown, Hero Gaming’s Chief Commercial Officer, added: “Continuing our impressive growth trajectory is a crucial goal for us in the year ahead, and expanding into sportsbook is one way that we can achieve this.
“The inclusion of Betby’s esports and virtual titles adds an entirely new dynamic to our portfolio, and we can’t wait to see how our customers react to these products.”
Back in December, Nikolopoulos spoke to SBC Americas about Betby’s presence at SBC Summit North America and his vision of how the igaming and sports betting sectors will shape up in 2022.