B2B sportsbook provider Betby has launched what it calls an industry-first football e-sim game and new NFL betting options in time for the Super Bowl.
The company announced on Wednesday the launch of eAmerican Football, a game designed to deliver fast-paced, realistic virtual football action. Betby says the product upgrades provide operators with a comprehensive portfolio to maximize engagement before, during and after this Sunday’s Super Bowl LX.
The new eAmerican Football offering will run 24/7, giving operators the ability to keep users immersed during off-hours and beyond the Super Bowl and other real-world events. The game features eight major tournaments across both the AFC and NFC conferences, covering all divisions. The product offers quick-cycle games split into four quarters of two minutes each, ensuring high-frequency action and fast betting cycles. eAmerican Football will facilitate 15,000 simulated games per month.
100+ new Bet Builder markets
Betby has also rolled out more than 100 new Bet Builder markets focused on football betting, providing an expanded roster of betting options for football fans, including highly customizable and personalized bets across a wide range of game moments. The new additions include the ability to build wagers around stats such as total player interceptions and sacks, tackles and assists, passing attempts, total carries and combined rushing or receiving yards.
Users can also leverage cross-sport customization, mixing selections between football and other sports to create custom events.
Betby already offers its operator partners a full range of pre-match and in-play markets, player props, outrights and microbetting options, all supported by official NFL data and BetGenius‘ match trackers.
Keeping NFL fans engaged
Ultimately, Betby said the combination of features provides a high level of entertainment, flexibility and creativity for operators, strengthening the player experience and helping sportsbooks engage and retain users during one of the biggest events on the global sports calendar.
“The Super Bowl is a unique opportunity to engage with NFL fans at their most passionate, and we’re excited to offer our partners an enhanced portfolio that meets their needs,” said Betby Head of Sportsbook Product Kirill Nekrasov. “By combining the industry-first eAmerican Football e-sim and the new Bet Builder markets with a comprehensive market offering, BETBY is fully prepared to deliver a truly engaging and immersive experience for operators and bettors alike.
“Besides that, these new launches ensure sustained engagement with NFL fans beyond the Super Bowl, keeping the excitement going throughout the off-season.”
