US Integrity (USI) has agreed to a sports betting integrity partnership with Northern Quest Resort & Casino in Washington, which recently opened its sportsbook operation following years of negotiations, research, and preparation by the casino and the Kalispel Tribe of Indians.
USI will provide integrity monitoring services via its proprietary dashboard to Northern Quest. The firm analyzes dozens of data sets to proactively identify irregular contest-level, officiating & wagering patterns.
Matthew Holt, USI’s CEO & co-founder, commented: “US Integrity is proud to partner with Northern Quest and assist in their expansion of regulated sports wagering in Washington. USI’s mission is to provide conflict-free, best-in-class insights & compliance solutions to our clients.
“We are looking forward to working with the exceptional team at Northern Quest. Their commitment to instilling the highest integrity standards align with USI’s initiative to ensure that sports wagering remains fair and safe.”
The Northern Quest Resort & Casino 2,300 square-foot sportsbook features digital screens that can be configured into one large TV for big games or many smaller ones for multiple games, matches, and horse races. Guests can place sports wagers at retail counters and kiosks, with mobile sports betting going online in spring 2022.
Kevin Zenishek, Northern Quest’s Executive Director of Casino Operations, stated: “We are extremely excited to be working with US Integrity as we roll out regulated sports betting at our brand-new sportsbook.
“We have worked hard throughout the legislative process to advocate for Washington state tribes, ensuring that sports wagering is brought to the market in a legal and responsible way.
“While we already have the expertise and infrastructure to effectively operate and regulate sports betting, the partnership with US Integrity will give us the ability to identify possible betting abnormalities in real-time, and enable potentially suspicious wagering activity to be identified immediately, creating a safe, fun betting environment for our guests.”
Back in September, US Integrity added sports data scientist Meghan Chayka to its Board of Directors.