BetMGM has sealed a multi-year renewal of its partnership with the Vegas Golden Knights, meaning it will continue as the official betting partner of the National Hockey League (NHL) franchise.
As part of the deal, BetMGM signage will be prominently featured inside T-Mobile Arena, the home of the Golden Knights. The operator will also have brand exposure on Knight Tron as well as marketing activations, web advertisements, VIP Chalk Talks, and exclusive co-branded sweepstakes.
Matt Prevost, Chief Revenue Officer at BetMGM, commented: “We’re thrilled to continue what has been a great partnership with the Golden Knights and look forward to more seasons of offering fans truly unique experiences only available on BetMGM.”
Earlier this year, BetMGM signed NHL icon Wayne Gretzky to a multi-year deal as a brand ambassador.
Golden Knights President Kerry Bubolz added: “We’re excited to be continuing our great partnership with BetMGM. Just like the Golden Knights, BetMGM has become a key experience to the sports and entertainment industry in our community.”
Last week, BetMGM won the Casino Operator of the Year award at the inaugural SBC Awards North America.