OpenBet enhances SportCast’s World Cup offering via StatsBomb deal

OpenBet has bolstered SportCast’s soccer pricing content ahead of the 2022 World Cup via a partnership with StatsBomb.
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OpenBet has bolstered SportCast’s soccer pricing content ahead of the 2022 World Cup via a partnership with StatsBomb.

Under the terms of the agreement, OpenBet will integrate StatsBomb’s data into its content portfolio via its SportCast product suite.

Utilizing StatsBomb’s data, SportCast will boost its player props offering through a variety of markets (shots, shots on target, assists, passes, and tackles) across several soccer competitions including the World Cup in November.

These markets will launch across SportCast’s premium BetBuilder, pre-built BetBuilder, and singles product sets, helping operators enhance the player experience, drive engagement, and deliver improved margins.

“We are delighted to form this valuable partnership with StatsBomb,” commented Nikos Konstakis, Chief Product Officer at OpenBet.

“We’ve had the modeling capability to offer these deeper betting markets for some time and now we‘ve forged an exciting data partnership to deliver an unparalleled product in time for the biggest football event in the world.”

StatsBomb sends five highly trained analysts to every match alongside artificial intelligence to record unique and detailed information in real-time. The soccer analytics provider’s data is used by professional clubs globally, as it works with 100+ elite teams in over 25 countries.

“We are delighted to announce our partnership with OpenBet, one of the true innovators in the sports betting industry,” stated Simon Banoub, Chief Marketing Officer at StatsBomb.

“This agreement will further establish StatsBomb as the data provider of choice in this market. Professional teams all over the world have long benefitted from the extra levels of detail and accuracy that StatsBomb data provides, and we’re looking forward to providing those benefits via SportCast to operators globally.”

Ryan Coombs, Co-Founder of SportCast and VP of Content at OpenBet, added: “SportCast is renowned for leading the way with its football product offering and our customers will now be able to offer these sought-after markets in time for the World Cup.

“This is just the first in a series of upcoming enhancements to Openbet’s premium content products. It’s another step forward in our mission to ensure our customers remain at the forefront of the most engaging and responsible betting experiences across all channels.”

Earlier this month, OpenBet moved to enhance its general product offering, acquiring Multi Builder and Sportsbook Training Services (STS).