A significant number of North American partnerships has helped Low6 to surpass 300,000 customers across its product portfolio.
The recent launch of the free-to-play Piston Picks game has seen a surge of Detroit Pistons fans engaging with the Low6 game for the chance to win free tickets, signed merchandise and the opportunity to meet some of Pistons favourite alumni players.
The sports gamification technology company’s first NBA franchise partnership follows on from a number of NFL gamification apps with both the Jacksonville Jaguars and Cincinnati Bengals as well as the introduction of Ultimate Fan across North America.
Ultimate Fan has also been a big hit across the other side of the pond. It attained No.1 Top Grossing UK Sports App and No.2 Top Downloaded UK Sports in the App Store at the start of the English Premier League season.
Hitting the latest milestone before the close of the year has been greeted with great acclaim by Group CEO and Co-Founder, Jamie Mitchell.
He said: “Low6 continues to progress at a rapid pace and we’re delighted to have hit 300k users following our recent move into the North American market.
“This has propelled us into a new audience and has resulted in exponential growth in such a short space of time, with plenty more exciting announcements still to come.
“It’s also a real honour to have won both the best Virtual and Fantasy Sports Operator and the Rising Star award at EGR Operator Awards last week. An excellent validation of the progress made by a hugely talented team.
“I’d like to thank our investors and partners for their continued support, and give a big shoutout to all of our staff for their continued hard work and allowing us to elevate the next phase in our journey.”
Low6 will build on its North American audience in 2022 with the previously announced partnership with the PGA TOUR. It will be the official supplier for PointsBet in delivering a bespoke free-to-play contest, playable exclusively in the US.
This follows its partnership with the European Tour having launched a free-to-play Picks app for its global audience to engage with across upcoming tournaments.
You can watch Mitchell discussing the US ‘gold rush’ at the recent Betting on Sports Europe conference by clicking HERE.