Sports gaming technology provider Low6 Ltd and mobile-first online bookmaker BlueBet have entered into an exclusive agreement that sees Low6 become the official free-to-play partner for BlueBet in Iowa.
Under the terms of the partnership BlueBet has been granted access to the full suite of Low6 free-to-play inventory as well as access to data of ‘high propensity to bet’ players.
As part of the agreement, Low6 will launch engaging, free-to-play games where participants can win unique prizes by correctly answering prediction based questions on upcoming matches.
Jamie Mitchell, Low6 CEO, commented: “We are delighted to partner with BlueBet and to provide their players access to our unique gamification products throughout Iowa. This announcement further cements Low6 as a preeminent provider of free-to-play games in the market.”
Bill Richmond, BlueBet CEO, said: “We’re extremely excited to be partnering with the Low6 team. As we enter the Iowa market, our partnership with Low6 will enable us to hit the ground running.”