BetMGM named official sports betting partner of New York Knicks, Rangers and Madison Square Garden

Image source: Pabkov /

Madison Square Garden Sports Corp and Madison Square Garden Entertainment Corp have agreed a multi-year marketing partnership today with sports betting and gaming entertainment firm BetMGM.

Under the terms of the deal, BetMGM has been named as an official sports betting partner of the New York Knicks, New York Rangers and Madison Square Garden Arena.

The betting company will receive substantial brand integration inside The Garden including courtside and ribbon LED signage, GardenVision features and basket stanchion signage at Knicks games, along with dasherboard signage and Zamboni branding at Rangers games. 

Additionally, it will be included in content across official Knicks and Rangers digital channels on Twitter, Instagram and Facebook, and BetMGM customers will receive special opportunities to participate in premium experiences at Knicks and Rangers games.

Ron Skotarczak, Executive VP, Marketing Partnerships, MSG Entertainment, commented: “We’re excited to be partnering with BetMGM – a leader in the sports betting and gaming entertainment industry – to bring them an unparalleled platform in sports and entertainment. 

“MSG Sports and MSG Entertainment are made up of world-renowned brands that set industry standards for excellence, exposure and engagement– making us ideal partners to help drive sports betting’s continued growth.”

BetMGM will also be featured prominently on MSG Networks during live game coverage of the Knicks, Rangers, New Jersey Devils and New York Islanders, highlighted by a virtual blue line during Rangers games and commercials spots during game telecasts. 

Moreover, it will appear on digital boards outside of The Garden and MSG Networks, which are on display to the millions of people who walk by the venue every day.

Matt Prevost, Chief Revenue Officer, BetMGM, added: “We’re thrilled to see the BetMGM brand connected to a space as iconic as Madison Square Garden. New York is a critical state for BetMGM’s continued growth and I can’t think of a better way to begin our relationship with The Empire State than partnering with The World’s Most Famous Arena and their legendary team franchises.”