Fubo Gaming, a subsidiary of sports-first live TV streaming platform fuboTV Inc has been granted approval from the Iowa Racing and Gaming Commission (IRGC) to offer advance deposit online sports wagering within the state of Iowa through a market access agreement with Casino Queen.
The development, said the firm, marks an important next step in launching its mobile sportsbook, Fubo Sportsbook, which remains on track to go live in the fourth quarter 2021.
Once launched, sports bettors in the Hawkeye state will have access to a new mobile sportsbook with an enhanced wagering experience courtesy of the “Watching Now” feature, an industry-first integration of sports wagering and live streaming with fuboTV.
Designed by the company as a “holistic, hyper-personalized betting experience reflecting what users are watching on fuboTV”, Fubo Sportsbook intends to combine data from both the betting and streaming platforms.
By leveraging fuboTV’s first-party user behavior data to understand consumers’ viewing preferences and recommend relevant bets, the company intends to turn passive viewers into active, engaged participants.
President Scott Butera said: “As we enter the mobile sports betting market, we couldn’t be more excited to kick off this journey in Iowa. We thank the IRGC and Casino Queen for being the perfect partner in helping us cross the goal line and bring this sportsbook to the passionate sports fans of Iowa.”
He added: “We believe Fubo Sportsbook will provide an elevated sports entertainment experience that will bring increased interaction and engagement between sports viewing and betting. We are working with regulators in additional markets as we aim to truly innovate the gaming space.”
Fubo Gaming also has obtained market access agreements in four other states, including Arizona through a partnership with the Ak-Chin Indian Community, Pennsylvania via The Cordish Companies as well as in Indiana and New Jersey via Caesars Entertainment Inc.