Lead generation specialist Finixio has taken another step forward in its rapid expansion into the online sports betting and igaming market by securing its New Jersey vendor license, paving the way for the US launch of its safebettingsites.com service.
The license allows the affiliate to legally advertise gambling services in a US state, and with a New Jersey license secured it can now promote any legal sportsbook or casinos which operate out of the Garden State.
The firm has been operating safebettingsites.com in the UK and Europe for over a year, with the aim of providing its sports betting and igaming partners with high value customers via what it described as an “industry leading review service”.
Safebettingsites.com’s mission statement is to “protect customers against unlicensed operations with user reviews and an online complaints system”. This, said the firm, has resonated with customers in the UK market who are keen to discover new, licensed betting options.
The move stateside – where licensing and regulation are key features of the newly launched gambling market – was, according to Finixio, a natural fit for the company.
Neil Roarty, who has been hired to head up the firm’s newly formed North American division, stated: “We are very pleased to have secured our first vendor license in America so quickly, as this will allow us to begin rapid growth on our SafeBettingSites US offering.
“We have a fantastic product and tech team building and maintaining the site and their history in the UK and European markets is second to none.”
He added: “We believe that SafeBettingSites US is perfectly positioned for the American market and I am excited that we will be able to help customers to become educated and informed about all the legal betting options in their state. New Jersey is the obvious starting point for all legal online gambling in America but we intend to operate in all licensed territories as we grow and expand.”