SBC Leaders: analyzing the limitless possibilities of US sports betting

Image source: SBC

The third edition of SBC Leaders for 2021 is now available to read, with yet another big focus on major developments unfolding in the US betting and gaming space. 

A packed issue feature’s Pariplay’s Andrew Maclean highlighting why the growing US betting market was an opportunity that ‘could not be ignored, while Omer Dor, CEO of Sports IQ, discusses the limitless potential to invest in the US space. 

Sticking with stateside issues, Mike SmithSportradar’s Head of Advertising – unpacks the possibilities for ad tech as more states begin embracing gambling legislation before highlighting the ways in which ad:s is meeting the marketing challenges for sportsbooks. 

Meanwhile, IGT explains why partnerships are so crucial for the development and growth of tribal sports betting in the post-PASPA market.

Heading south to Latin America, we spoke with Fernando Facal, General Manager of Hipódromo de Palermo, regarding the racecourse’s remote gaming license and the challenges associated with the transition from land-based to online betting.

Elsewhere, there is a cautionary missive from Coingaming Group CEO Maarja Pärt who warns: “If you don’t stop, or if you stand still, you’ll be left behind.” Her advice comes as she explains how the company is pushing boundaries within the technology, crypto and investment spaces. 

New opportunities within the online space was a common theme in our casino section where Spribe’s Shalva Bukia and Fantasma GamesFredrik Johansson delve into the growing influence of mobile on game development and why desktop may be taking a back seat. 

In this latest edition of SBC Leaders, we also dive into the relaunch of bet365’s new affiliate program, the rising popularity of women’s football and whether artificial intelligence is the best way to combat money laundering. 

Rounding off the magazine is a breakdown of the latest developments on the fourth National Lottery competition and an exciting preview of CasinoBeats Malta and SBC Summit Barcelona. 

The new issue of SBC Leaders is available to download or read online HERE.