BetChill AB to expand US footprint via licensing agreement with Adrenaline

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Adrenaline, the patent-powered technology provider behind play-by-play betting game Football Genius, has secured its first licensing agreement with Swedish-based BetChill AB. The deal will allow BetChill to expand its US distribution capabilities while also increasing Adrenaline’s play-by-pay portfolio into the sports betting market.  

BetChill has already developed a gaming product that brings the stock trading experience to sports betting and allows players to bet on the progression of the game based on real-time sports data. 

Etibar Namazov, Founder of BetChill AB said: “We are delighted to collaborate with Adrenaline in a deal that will see our high-quality sports games, especially in key US markets, added to their growing, diverse portfolio.”

Adrenaline CEO Casey Huke believes the deal with BetChill marks a new era for the company. He said: “We feel strongly that our patent family will shape the future of in-game betting. BetChill has a similar vision of harnessing the huge potential and demand that will be created within the play-by-play betting sector and this partnership will create world class and industry leading technology to fuel that demand.”

Namazov added that the combination of BetChill’s algorithm and AI technology already in use for soccer betting will have a perfect partner in the patented technology that Adrenaline brings to the table. 

BetChill combines data from soccer matches with a visual platform of graphs that shows users how teams are performing. Layering the Adrenaline technology on top of the platform will lay the foundation for bringing the product to in-game betting throughout the US. 

The original Football Genius was built to be a predictive tool to give coaches information on their opponents based on a range of data including game situation, player personnel, and the tendencies of other coaches. With robust algorithms in place, Adrenaline adapted the technology with sports betting in mind. 

Football Genius is built off a series of patented technologies that enhances the product offering of in-play betting. The patents address not only placing bets during a game but also allow for betting on each play.

Adrenaline’s intellectual property portfolio also addresses a range of areas core to play-by-play betting such as helping solve latency issues as the game is being played, and ensuring the action on the field matches what is being shown in the interface.