Sports betting and entertainment services provider Sportradar has entered into a data and content partnership with NBC Sports Regional Networks.
Under the terms of the agreement, Sportradar will provide the NBC Sports Regional Networks with a comprehensive suite of solutions and offerings from its Broadcast Services to enhance its live-game coverage.
The expanded arrangement builds upon the existing betting data and content partnership between the two parties which most recently produced an alternative betting broadcast of a Chicago Bulls game on April 22.
NBC Sports Regional Networks will leverage Sportradar’s expertise in bringing together live sports and data to drive fan engagement. With access to Sportradar’s live data interface, the NBC Sports Regional Networks expects to deliver faster data updates on-screen and richer, more captivating graphics to complement live game action.
The NBC Sports Regional Networks also benefits from Sportradar’s experience with specialized league data (MLB Statcast powered by Google Cloud, NBA Advanced Stats), which allows it to track deeper and more insightful storylines throughout the course of a game.
Paired together, these products and datasets enable the NBC Sports Regional Networks to drive more personalized storytelling based on the market and specific fan interests.
Brian Josephs, Vice President, Digital Sport, Sportradar, said: “Sportradar is excited to expand its relationship with the NBC Sports Regional Networks as they continue to evolve their offerings to further engage the next-generation sports fan.
“NBC Sports Regional Networks are iconic and have shaped the way that fans watch their favorite teams and athletes. Our technology platform and 360-degree approach enable them to tap into a number of our capabilities and will give them the flexibility they need to create tailored experiences that meet the changing demands and expectations of their audiences.”
Jon Slobotkin, Senior Vice President, Content and Live Programming for NBC Sports Regional Networks, commented: “The NBC Sports Regional Networks are committed to delivering impactful, entertaining and informative live-game experiences, and continuing to experiment and enhance our coverage through technology and innovation.
“Advanced data is a significant component of those efforts, and Sportradar delivers the services and capabilities we need to best serve fans and meet their evolving preferences for how they consume content covering their favorite teams and players.”