Sports IQ raises $7m and links with big name partners in latest series seed funding

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Sports betting technology and odds provider Sports IQ has raised $7m in a round of series seed funding led by Harlo Equity Partners.  

Also taking part were the Kraft Group, Velo Partners; Fenway Sport Group President and Partner Michael Gordon; former Boston Red Sox and Chicago Cubs executive Theo Epstein; President and CEO of the Boston Red Sox Sam Kennedy; former CEO of Caesars Interactive Entertainment & Seattle Kraken minority owner Mitch Garber; and Inner Circle Ventures.

This round of financing, said the firm, will further enhance its product development and commercial momentum. Working with global sports betting operators and suppliers, Sports IQ powers products for some of the most recognized brands in the industry, including IGT, Bally Interactive (Bet.Works) and BetClic. 

Omer Dor, CEO and Co-Founder of Sports IQ, explained: “We are thrilled to welcome this distinguished group of investment professionals, seasoned gaming executives, and professional sports team leadership from the NFL, MLB, NHL and EPL to our team.

“We are witnessing unprecedented growth and popularity across the North American sports betting industry. Through our innovative live odds and automated trading solutions, Sports IQ continues to be at the forefront of building cutting edge products to support that growth.” 

Justin Shulman, General Partner at Harlo Equity Partners said: “Harlo is excited to be partnering with Sports IQ. Their innovative approach to exploring new whitespace and uncovering new markets makes them a leading B2B supplier in digital sports betting. 

“We believe Sports IQ’s proprietary technology and seasoned management team are perfectly positioned to help an industry experiencing hyper growth create the next generation of product offerings”. 

Inner Circle Sports LLC, a boutique investment bank focused on the global sports and media industry, served as exclusive financial advisor to Sports IQ.