SB22 aiming to “simplify” betting with Lucky22 system

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SB22 has announced the launch of a new product named Lucky22 that aims to make sports betting as simple as pressing a button at a slot machine. 

Aiming to “casino-fy” the retail and online sports betting experience, Lucky22 is a button that is integrated into its K22 self-service kiosks that generate tailored betting offers that players can and just the wager amount or betting options. 

Pavle Milosevic, VP of Technology at SB22, said on the deal: “Sports wagering has today evolved to the point where a player has dozens of sports, hundreds of games and thousands of markets under their fingertips. We recognized navigating this sea of options to make a selection may not be everyone’s cup of tea.” 

“For the first time, we are offering a system that can be used by every type of sports bettors: from novice players learning how to place their first bets, to experienced veterans of the game looking for new offers and wagers.” 

The company, which supplies sports betting technology in the US, aims to simplify the sports betting process that it claims is “overly complex and accessible to only the most seasoned of bettors”.

“Finally, placing a sports bet is as simple as sitting down at a slot machine and pressing a button,” added Milosevic. “Until the sports betting experience is made fun and accessible to all players, it will continue to be a marginalized part of the larger gaming industry.”

SB22 is collaborating with several US firms as it expands its presence since launching last year. Some of its partners include ZingSports in Puerto Rico, microbetting firm nVenue, and PICO.