Sports betting technology firm Simplebet has announced the rollout of real money micro-betting products for NBA and MLB games in Washington DC and Montana via its partnership with lottery operator INTRALOT Inc.
Simplebet’s proprietary micro-betting pricing engine will enable users in those regions to bet on millions of individual moments over the course of each game, through GambetDC and at licensed Sports Bet Montana locations, respectively.
These products, said the company, represent the first-ever fully automated and full coverage opportunities of their kind offered for NBA and MLB games.
Chris Bevilacqua, Co-Founder and CEO of Simplebet, explained: “We saw incredible user engagement around our real money offering during the NFL playoffs and are thrilled to unveil our next products for the NBA and MLB seasons alongside our partner, INTRALOT.
“Micro-betting represents the future of the sports betting landscape in the US and our technology is delivering an unmatched product for fans, operators and media partners.”
INTRALOT’s Byron Boothe commented: “The results from the rollout of our real money micro-betting products in GambetDC and Sports Bet Montana have been extremely positive thus far and we’re excited to deliver the next evolution of wagering opportunities for the basketball and baseball seasons.”
In January, Simplebet and INTRALOT began offering drive-level markets in Washington DC via GambetDC for the NFL playoffs, and the early response indicated a strong appetite for micro-betting. Simplebet-powered micro-markets accounted for approximately 25% of GambetDC’s entire NFL in-play handle.