The Memphis Grizzlies and WynnBET have revealed details of a multi-year marketing partnership, the NBA team’s second since legalized sports betting launched in Tennessee last year.
The collaboration will leverage the Grizzlies’ digital footprint, including social media, web and mobile applications. There will also be a physical space at FedExForum for all fans to enjoy on event days and beyond.
The digital-first approach between the Grizzlies and WynnBET will be anchored to some of the most popular digital and broadcast programs offered by the Grizzlies and Grind City Media, an on-demand media platform and digital content studio.
WynnBET will also become presenting partner of the Chris Vernon Show, a daily sports and entertainment show and the Odds Couple, a sports betting show breaking down the best matchups in college football, NFL, college basketball and more.
Under the terms of the deal, the Memphis Grizzlies mobile app will now offer fans a unique free-to-play game function. The new free-to-play Buzzer Beater Picks in-app game gives Grizzlies fans the opportunity at home or in the arena to make their own predictions of various outcomes during each game.
Grizzlies President Jason Wexler stated: “The popularity of sports gaming in Tennessee continues to increase, and we’re thrilled to partner with one of the most recognizable names in sports and entertainment with WynnBET.
“With the importance of a digital-first approach, partnering WynnBET with our Grind City Media shows, content and features was a very organic framework for building this forward-looking partnership. We also enjoy any opportunity to create new and different spaces to experience inside FedExForum for our fans, and we love the thought of being a destination in downtown Memphis for sports fans to watch their favorite sports programming year-round.”
WynnBET is making its mark in downtown Memphis, taking over naming rights to a renovated space inside FedExForum on the Plaza Level, adjacent to the FedExHub and accessible from Beale Street Alley.
Once completed, fans can access the WynnBET experience in a sports-bar type atmosphere that will be unique to FedExForum. In addition to being a new space for fans to enjoy during Grizzlies games and all other events at the stadium, the space will also be open on additional days year-round for fans to watch all their favorite sports programming while engaging with the WynnBET mobile app.