Sports IQ, the North American-based odds maker and tech firm has confirmed the signing of a new agreement today with sports betting operator Betclic Group.
Under the terms of the multi-year agreement, Sports IQ will deliver its US sports odds and automated trading products to Betclic, which will be made available to new and existing customers in Europe.
The deal will see Sports IQ integrate directly with Betclic to power a suite of betting options across the major US sports. The firm’s products have been built with state-of-the-art algorithms and automation to support what it described as increased interest for high quality betting content.
Omer Dor, CEO at Sports IQ, said: “Betclic is one of the most-respected operators in Europe and is well known for offering innovative products to its customers. As our industry moves forward into this new era of fan entertainment, we are delighted to enhance Betclic’s offering with Sports IQ’s product coverage. I believe it is a testament to the growing popularity of US sports on a global footprint.”
Martin Houdbine, Head of Sports Betting at Betclic, noted: “Betclic’s mission is to provide the best technology to bet and the greatest experience to our customers, to continuously enhance their passion for sports. Partnering with Sports IQ and its innovative solutions will help us offer an unrivalled range of odds and services in our core markets.
“And with a growing interest in US Sports within Europe, we think this strategic deal can really make a difference towards our ambition of being the #1 Sportsbook operator everywhere we operate.”