Esports infrastructure platform Vindex and entertainment technology firm IMAX have formalized a new partnership to create esports events and experiences exclusively for IMAX theaters worldwide.
The two companies will work together to establish what they described as “…the world’s leading theatrical distribution platform and an unparalleled premium viewing experience for esports fans — delivering the world’s fastest-growing sport to global audiences in the stunning clarity and immersive sound of The IMAX Experience”.
Vindex will broadcast cutting-edge esports content and events across the network, connecting global and local fan communities.
The partnership will be powered by Vindex Studios, a newly launched division of Vindex focused on developing, distributing and monetizing esports content for global audiences.
“The Esports industry has never before had access to the massive reach and unmatched technology of the IMAX platform. Partnering with IMAX enables us to provide esports fans a remarkable experience – live esports on the largest, highest-quality screens in the world for the first time,” said Vindex CEO Mike Sepso.
“We will focus on creating incredible experiences for fans by combining our deep relationships with esports leagues and game-publisher partners with our track record of producing some of the most watched events in esports history.”
“Coming off our biggest year ever at the box office, it’s clear that audiences around the world see IMAX as a go-to destination for fandom, community and the most immersive entertainment experiences,” said Rich Gelfond, CEO of IMAX.
“We’ve long seen the opportunity to bring the explosive world of esports to our platform and we’re excited to work with proven innovators like Mike, Sundance and the Vindex team to create entirely new experiences for fans worldwide.”
