Shadow Esports has extended its international reach by entering Latin America, a market which it believes is only expected to grow even further in the coming years.
Via a new partnership with gamersclub.gg, Shadow Esports has committed to supporting local online esports tournaments for Counter Strike: Global Offensive. Data from the tournaments, hosted by Gamers Club, will then be made available via the Shadow Analytics tool.
Bonny Leyser, Head of Sales & New Business of Shadow Esports, stated: “We are so excited to be able to make the jump to Latin America. The Latin American esports community is known to be one of, if not the, loudest and most passionate fanbase in the entire world.
“Gamers Club has already done tremendous work in creating an infrastructure that allows this community to flourish and we can now help them to make the next big step.”
It is estimated that approximately 10% of the global esports audience is based in Latin America, so it is unsurprising that Shadow Esports has identified this as a region with enormous growth potential.
Approximately 5% of the CS:GO fanbase is located in Brazil, making the country the fourth biggest country in terms of players. Gamers Club will enable Shadow Esports to tap into that audience via its free-to-play and pay-to-play tournaments.
In recent years, we have also seen a number of football teams from the region investing in the creation of esports teams and divisions, such as Boca Juniors.
Leyser continued: “Together, we can provide this community with analytics and media tools that are based on live in-game data that, as a result, can provide much deeper and sophisticated insights than the tools previously available.
“To put it differently: together we can provide the greatest esports community with the tools that they so thoroughly deserve.”