Sports betting operator BetMGM has agreed a multi-year sponsorship agreement with Detroit Tigers this week, under the terms of which it becomes the official gaming partner of the MLB team.
Highlights of the sponsorship in the gaming category include BetMGM branding on scoreboards throughout Comerica Park, fan-focused promotions, integrated social media content, and more.
Peter Kent, Senior Vice President of Corporate Partnerships for the Tigers, noted: “We’re excited to expand our relationship with BetMGM to feature the Detroit Tigers and Comerica Park. Our fans will enjoy the enhancements this partnership provides to their experience, both at the ballpark and in rooting on the Tigers from home.”
As part of the multi-year deal, BetMGM will be integrated across the Tigers’ digital and social platforms, including the MLB Ballpark App. The firm’s signage will also be prominently featured at Comerica Park, including on the out-of-town scoreboard and the speed pitch LED board.
BetMGM’s Chief Revenue Officer Matt Prevost said: “From day one, it’s been a priority for us to develop deep relationships with Michigan’s beloved sports teams. We look forward to our partnership with the Detroit Tigers and engaging with their fan base to offer best-in-class promotions and benefits only available on BetMGM.”
David Tsai, President, Midwest Group, MGM Resorts, added: “The Detroit Tigers are a central part of the Michigan sports scene and bring an undeniable energy to the city. MGM Grand Detroit is ready to welcome Tigers and sports betting fans to our BetMGM Sports Lounge before, during, and after games for an innovative and exciting experience.”