Ruidoso Downs Race Track in New Mexico has signed a multi-year betting services agreement for live racing with AmTote International, a product of 1/ST TECHNOLOGY – horse racing’s largest racing and gaming company, and a leading wagering technology company in the US.
The investment in Ruidoso Downs’ on-track technology, implemented during the recent off-season, brings new technology to the track which, said 1/ST TECHNOLOGY, will enhance the betting experience for all in-venue customers.
The racecourse begins its summer racing season over Memorial Day Weekend when live racing starts on Friday, May 28. The 2021 season spans 15 weeks for a total of 47 days of live Quarter Horse and Thoroughbred racing.
The technology upgrade features V3000e self-serve terminals, which offer users an intuitive and rich graphical interface, alongside the F3000e teller and self-serve convertible terminal. In addition, mobile betting through AmTote’s MBet platform will also be deployed at Ruidoso Downs. The infield and indoor tote boards will accordingly be reconfigured with the latest LED indication.
As one of the leaders in parimutuel and fixed-odds betting on North American horse racing, 1/ST TECHNOLOGY is well positioned to capitalize on the evolving sports-betting scene across a highly-fragmented US landscape.
Said the firm: “The capacity to offer players both parimutuel and fixed-odds in lockstep shows that these segments can be highly complementary over time, resulting in significant market growth, player education, and product diversification.
“Ultimately, through wise stewardship and deployment, 1/ST TECHNOLOGY now intends to secure the sustainability of pulsating, high-class horse racing, updating a popular legacy sport for the demands of a modern audience.”
Jeff True, President and General Manager of Ruidoso Downs Race Track, said: “AmTote is a company I am very familiar with and have a great deal of confidence in. This new technology will redound to the benefit of the New Mexico racing industry for years to come.
“Running the 2020 season with 10% occupancy was a challenge, and we can’t wait to welcome fans back to Ruidoso Downs this summer. Although it’s been a rough year for everyone, we are excited to have our horsemen, horses and fans back on the mountain, alongside some of the latest state-of-the-art products to bolster the customer experience.”
Keith Johnson, Chief Revenue Officer at 1/ST TECHNOLOGY, added: “Ruidoso Downs leads the state and the region in live, on-track attendance and handle, so betting technology matters to us. Consequently, we’re proud to be associated with the entire team at Ruidoso Downs and to now be hosting yet another of the world’s major racing events with the world’s richest Quarter Horse race, the All American Futurity, for many years to come.
“It’s a real thrill to see AmTote and Ruidoso Downs working together to return value back to North American racing in these challenging times.”