XB Net, a product of 1/ST TECHNOLOGY‘s data and media management service, has secured exclusive new deal terms and a three-year contract extension for the Breeders’ Cup World Championships.
The agreement bolsters the pair’s ongoing partnership for content rights, data, odds and signals around this flagship festival of global thoroughbred racing.
It comprises worldwide broadcast and video-streaming distribution rights from the Breeders’ Cup whose 2021 renewal, consisting of 14 Championship races and over $31m in prize money and awards, is scheduled to be held in November at Del Mar racetrack, near San Diego, California.
The 2021 Breeders’ Cup World Championships will also raise the bar on equine wellbeing and safety standards, featuring the latest cutting-edge medication practices, testing protocols, equine security programs, veterinary exams, injury management protocols and race-surface testing.
XB Net’s end-to-end solution, corralling expansive content that covers approximately 75% of North American racing, affords access to many of the world’s most prestigious horse races. These include Triple Crown events at the Preakness and Belmont Stakes, the Pegasus World Cup and the grandstand finale at the Breeders’ Cup in California.
This action, said the firm, is proven to retain eyeballs and promote betting activity across competitive digital-entertainment cycles, driving new revenue streams for a wide range of international clients.
XB Net, a supplier of live North American horse racing content, provides rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is helping a growing global group of operators proactively populate an otherwise uncertain schedule for live sports.
This progressive partnership also leverages natural synergies in content-provision between the Breeders’ Cup and 1/ST’s marquee stages – notably this year’s Breeders’ Cup World Championships venue at Del Mar racetrack, whose innovative content and betting services XB Net represents.
Further, through its ground-breaking alliance with Total Performance Data (TPD) – the definitive source of live GPS-tracking data for horse racing – XB Net is also deepening in-running fan engagement at Del Mar this year via the saddle-cloths of all participating equine athletes.
John Keitt, Executive Vice President and COO at the Breeders’ Cup, said: “The Breeders’ Cup is proud to extend and expand our close collaboration with XB Net to further broaden the international reach of our world-class festival of thoroughbred racing. Sports fans and bettors around the globe can look forward to even more coverage of Championship racing from some of the most storied venues in the United States over the coming years.”
Simon Fraser, Senior Vice President of International at XB Net, added: “It’s a privilege to continue working in tandem with the Breeders’ Cup team and some of our finest racetracks to optimize and increase the returns to North American racing during a challenging economic period.
“Securing this long-term partnership underscores XB Net’s commitment to the sport and our broader status as the leading international provider of North American racing. This deal is another sound endorsement of our business model and the collective power of our multivariate services.
“Our underlying resolve is to support the Breeders’ Cup’s efforts to distribute its horse racing content and wagering on a global scale. We’re confident these combined, complementary endeavours can further benefit horse racing’s consumer economy, both at home and abroad.
“Throughout the pandemic, North American racing distinguished itself as one of very few elite sports that was able to maintain both a solid timetable and a high bar for quality and data integrity with fast-settling content that can fill the gaps for elite sport, wherever you set your scene on the map.
“We witnessed record engagement levels around last year’s Breeders’ Cup at Keeneland and expect to see that trend extend at this year’s Del Mar renewal. It’s wonderful to see the sport’s global popularity surge during a crucial period.”