BetMGM and restaurant chain Buffalo Wild Wings will provide sports fans with a unique sports betting experience when placing wagers through the BetMGM app inside Buffalo Wild Wings sports bars in Colorado, New Jersey, Indiana, Iowa, Tennessee, and West Virginia.
The BetMGM app will use geolocation technology to offer custom promotions and bet types for guests who are physically inside Buffalo Wild Wings restaurants in select markets.
Rita Patel, Chief Marketing Officer, Buffalo Wild Wings, said: “Fans wagering on sports inside Buffalo Wild Wings can now win bigger on select bets thanks to our innovative partnership with BetMGM.
“As sports betting continues to grow throughout the country, we look forward to further expanding our footprint in the space and activating our partnership with BetMGM in ways that make the experience at our sports bars second to none.”
In addition, Buffalo Wild Wings has launched an in-bar channel called OT Odds Powered by BetMGM. This will air on select screens throughout participating sports bars nationwide and will deliver sports betting content such as live game odds as well as fantasy and betting advice.
Curated boosts, bets, and parlays in the form of the new and exclusive Blazin’ Bets offered within the BetMGM app are now available in states where mobile sports betting is legal through a customer’s device.
Matt Prevost, Chief Revenue Officer, BetMGM, added: “Our partnership with Buffalo Wild Wings is incredibly innovative and allows BetMGM to redefine how fans enjoy sports.
“The introduction of geolocation technology to offer bettors a customized experience in a Buffalo Wild Wings location is a great example of what we’re able to activate through this groundbreaking relationship.”
Additionally, Buffalo Wild Wings’ Picks and Props free-to-play game, available via the restaurant chain’s mobile app, has received a design upgrade, including updated parlay-style gameplay with new BetMGM elements.
Picks can be made daily using BetMGM odds from any state where free-to-play games are permitted by law, with major prizes awarded monthly. Select winners will be inducted into the newly created BWW Hall of Fame.
In 2019, Buffalo Wild Wings entered into a multi-year strategic partnership with BetMGM, marking the first-of-its-kind alignment between a national sports bar and a digital gaming leader. Since the announcement, more than 500,000 users have participated in BWW and BetMGM free-to-play games.