BetMGM forms partnership with Borussia Dortmund in first German soccer alliance

Image source: Joachim Bywaletz/Imago/PA Images

BetMGM has emerged as the first US sports betting operator to engage with a German soccer team following this week’s announcement that it becomes the exclusive Regional US Partner of Borussia Dortmund

The partnership features cross-marketing opportunities as well as fan-focused assets such as social media promotions, and BetMGM customer sweepstakes awarding special Dortmund prizes.

BetMGM Chief Revenue Officer Matt Prevost stated: “BetMGM becoming the first US sports betting operator to partner with a German soccer club is a major milestone, and who better to team up with than the legendary Borussia Dortmund. 

“As interest in Bundesliga within the US continues to skyrocket, BetMGM customers can engage with one of Germany’s most prestigious clubs and watch every Bundesliga game through the BetMGM app.”

As an exclusive Regional Partner, BetMGM has rights to player imagery and team logos, as well as additional team assets for marketing applications. BetMGM customers will enjoy exclusive signup offers for Dortmund fans, along with access to co-branded content on the club’s English-language social media channel, @BlackYellow.

Benedikt Scholz, Head of International / Commercial & New Business at Borussia Dortmund, said: “We are very pleased about this partnership with BetMGM as our new regional Partner in the US. It is wonderful news for our US-based fans that they are now able to watch BVB matches via the BetMGM app. Together, we will broaden our reach and further develop our presence in the US market.”