Simplebet and Intralot launch Micro-Market offering in Montana

Simplebet has launched its fully automated real money ‘Micro-Market’ betting offering in Montana via its partnership with Intralot Inc.
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Simplebet has launched its fully automated real money ‘Micro-Market’ betting offering in Montana via its partnership with Intralot Inc, the US subsidiary of Intralot Group.

Simplebet’s Micro-Markets pricing engine combines automated market mechanics of a betting market with odds for each potential outcome of a respective occurrence.

Users of the sports betting platform will experience millions of betting opportunities across professional sports, including NFL, NBA and MLB at licensed Sports Bet Montana locations.

Intralot is the operator of the Montana Lottery’s sports wagering self-service terminals and mobile sports wagering offering. Simplebet’s technology will enable the platforms to offer new betting markets ‘that will power increased fan engagement, attract new customers, reduce customer acquisition costs and increase the lifetime value of customers’.

Byron Boothe, Intralot Inc CEO, said: “Simplebet’s innovative technology delivers a product that sets us apart and we’re excited to offer Montanans the ability to place bets on thousands of different outcomes across professional sports.

“We’ve seen extremely positive results thus far from the rollout of the real money Micro-Markets offering in Washington, DC and the expansion to Montana is the next step in our collaborative efforts to deliver an unmatched product across the globe.”

Last month, Simplebet and Intralot rolled out drive-level markets in Washington DC and the early response indicates a strong appetite for micro-market betting opportunities.

The technology provider is now giving users within the Treasure State the chance to wager on the outcome of every drive and will begin offering play-level markets for next season, further fueling fan engagement over the entirety of sporting events.

Chris Bevilacqua, Co-Founder and CEO of Simplebet, added: “Following the successful rollout of our real money betting product in Washington, DC, we’re thrilled to quickly expand our product to Montana alongside our partner, Intralot.

“We’ve seen incredible user engagement thus far and expect to see continued growth with the expansion of in-play betting opportunities that we believe will be integral to the future of the sports gambling and fan engagement paradigm.”