Sports betting technology firm Simplebet has partnered with Intralot to implement new in-play, real money and micro-market betting opportunities around the NFL, MLB, and NBA for the lottery and gaming operators sport betting platform.
Simplebet will utilize its machine learning and automation capabilities to create ‘Micro-Markets’, which is a product that allows every sporting event to become a betting opportunity. As a result of the partnership the product will be delivered across Intralot Orion, the firm’s sport betting platform.
Chris Bevilacqua, Co-Founder and CEO of Simplebet stated: “As we continue to partner with leading operators and suppliers across the sports betting industry, INTRALOT is a natural fit for us to not only showcase our product and proprietary technology this NFL season, but to also provide a best in class experience for fans, both in the US and globally.
“As first to market with a truly scalable enterprise solution for Micro-Markets, we’re looking forward to our launch with INTRALOT and providing fans with new ways to bet on and engage with sports.”
Both entities have also announced the upcoming plans of integrating the new offering with the product looking to be implemented ahead of this NFL season. There are also plans that the product will be used in the upcoming MLB campaign, however, it will be later this postseason. Finally, Simplebet and Intralot are looking to tap into the NBA market, however this is only likely to occur next season.
Intralot Group CEO, Dr Chris Dimitriadis commented: “The continuous enrichment of player experience and the enablement of state organizations in contributing to good causes are key elements of our purpose as a company.
“We do that organically and through partnerships with innovative companies. We are looking forward to working with Simplebet and diversifying our portfolio further.”
Intralot’s chief commercial officer and head of sports betting in the US, Nick Papadoglou, added: “The US sports betting industry continues to grow and evolve at a rapid pace and we are thrilled to partner with Simplebet as we become a first mover in offering US sports fans Micro-Markets.
“Simplebet’s Micro-Market pricing engine provides fans literally millions of additional betting opportunities tied to the moments that drive the consumption of US sports, and we are excited to partner with Simplebet on bringing a new level of product innovation to the marketplace.”