Survey shows NFL increasing its reach in the Mexican betting market

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A new survey by specialized site Primero y Diez and shared by El Economista, shows that the National Football League (NFL) is generating increased interest among the Mexican public.

The survey interviewed 24,776 fans in Mexico, of which 62.6% participate in gambling activities in three different ways. 41.5% do so among friends and family, 17.9% in online casinos and 3.2% in land-based casinos.

The statistics published by El Economista highlight that this survey was carried out in mid-2020, when the pandemic had already forced a mandatory lockdown in several countries.

Of all the participants, 7% were women, while the majority (29.7%) were in the 30 to 45 age group. People aged 17 or under only represent 2.2% of the interviewed people.

Additionally, 62% watch NFL games on cable in English, while 26.3% do so on the internet and 11% on public television channels.

In regards to merchandising, the results indicate that 90% spend up to 5,000 Mexican pesos a year on products from their favorite teams.

Ulises Parada, director of Primero y Diez, said: “The Mexican NFL fan is super intense, very committed and consumes a lot of information. In general, the local fan is quite loyal to their team and to the merchandising.”

Miguel Ángel Esses from Primero y Diez added: “Mexico has a lot of NFL fans, and the league itself has recognized our country as the largest market after the United States. We can see it through the impact that the Super Bowl has on a commercial level in Mexico.”