The PGA TOUR has joined the American Gaming Association (AGA) as the newest partner of its Have A Game Plan.® Bet Responsibly public service campaign to educate golf fans on responsible sports betting.
As part of the campaign, the TOUR will develop content that encourages its fans to “Know When to Lay Up” and bet responsibly. The co-branded responsible gaming content will appear on social and digital platforms along with public service announcements that will air on PGA TOUR Radio.
Scott Warfield, VP of Gaming at the PGA TOUR, commented: “A key pillar of the PGA TOUR’s sports betting strategy is responsible gaming and ensuring our fans are equipped with the appropriate resources so they are properly prepared and educated. By aligning with the American Gaming Association in support of its Have A Game Plan campaign we’re able to align our efforts and provide a consistent message focused on responsible gaming.”
The TOUR joins NASCAR and the National Hockey League (NHL) as league partners in the campaign, which focuses on the fundamentals of responsible sports betting. These comprise setting a budget and sticking to it, keeping betting social, knowing the odds, and playing with trusted, regulated operators. Monumental Sports & Entertainment and the Vegas Golden Knights have also committed inventory in support of the campaign.
Casey Clark, AGA Senior Vice President, Strategic Communications, noted: “The AGA is thrilled to welcome the PGA TOUR to our growing responsible sports betting campaign. As legal sports betting continues to expand in both availability and popularity, it is imperative that responsible gaming education keeps pace.
“Today’s announcement is a testament to the TOUR’s thoughtful approach to sports betting and marks an important step in continuing to engage all industry stakeholders in our shared responsibility to educate fans on safely and responsibly betting on sports.”
Launched in 2019, the AGA’s Have A Game Plan campaign provides consumers with a state-by-state guide on where to find legal operators, spotlights the basics of sports betting, and raises awareness on signs of problem gambling.
This partnership is the latest in a string of progressive and industry-leading sports betting initiatives by the TOUR. Following the repeal of PASPA in 2018, it instituted a robust integrity program in collaboration with Genius Sports and later announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators globally.
The TOUR’s official sports betting partners include BetMGM, DraftKings, FanDuel, and PointsBet, and the organization continues to evolve its innovative GolfBet partnership with The Action Network. The TOUR is also a platinum member of the National Council on Problem Gambling.